Winds of Change Edition

When stubble gets decomposed, a new India awakens.

Every year 5.7 million acres amounting to 23 million tonnes of paddy stubble is burnt annually by the farmers in the states of Punjab & Haryana.

Paddy crop leaves behind straw as a residue on the field which makes it difficult for farmers to clear the field & start preparation for the next crop season. As farmers have limited time to dispose of the straw & be ready for the next cropping season they resort to stubble burning. Most farmers believe its a quick, easy and efficient way to manage the crop residue. However, most of them are unaware of other low cost alternatives & don’t fully comprehend the repercussions of stubble burning.

Impact of Stubble burning

Soil Health

Stubble burning kills the microbes & nutrients present in the soil impacting soil health in the long term.

Inconsistent &
Lower Yields

Owing to stubble burning farmers end up using inputs in large quantity to maximize their yields further impacting the balance of organic carbon nitrogen etc leading to poor yields in the long term

Poor Air

Stubble burning leads to the emission of poisonous gases like carbon monoxide, sulphur oxide and particulate matter leading to a smog, skin irritation, lung irritation and breathing problems.

About the Program

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We started our Crop Residue Management (#Endtheburn) program with an objective to educate the farmers about the alternate methods to manage their stubble, drive awareness about the implications of stubble burning on the soil health, human health and environment. Last but not least we started our Crop Residue Management program to drive a change that would lead to healthier farms, breathable air & a sustainable planet.

Introduction to #Endtheburn - The Winds of Change Edition

In 2022, we have decided to go bigger & one step further. Under our Crop Residue Management program, we will be covering 75,000 farmers & 750,000 acres across 22 districts of Punjab & Haryana, Furthermore, we have made some tweaks, changes, and improvements to our bio-solution.

Though we are still using specially manufactured PUSA bio-decomposer mixture for spraying, we have enhanced its efficacy to decompose the stubble by 40%. Instead of 25 days that the biosolution took last year to decompose straw, we will be achieving the same in less than 15 days.

Our Solution

Our Approach & Execution

Digital & Offline Activations to drive farmer registration

Farmer Signups for our program on mobile app.

Farmer books the bio-decomposer spray service

Our Operators reach the farmer location

Geotag the farm

Post spraying of bio-decomposer solution farmers receives a package of practice

Farmers Adhere to PoP & share digital records of the onground developments on the field

Our Agronomy & on-ground team works with farmers for the next 2 weeks.

Decomposition takes place in 15 days ensuring the farmers are ready for the next cropping season

We monitor for the burn using Satellite Imaging

We incentivize farmers via income generated through carbon credits

Impact of Stubble burning

Impact we had on the yield & soil quality through our CRM program



5 - 25%






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