Partnering with you, in your farming enterprise

About

We’re here to partner with farmers to build a resilient and sustainable farming ecosystem by reducing risk and improving the quality of life of farmers. As a wholly-owned subsidiary of the UPL group, we bring together learnings, experience and networks built over five decades in this field, in over 120 countries. nurture.farm is bringing all farms online and thereby, making mechanization, technology and scientific know-how accessible to the farming community.

Solutions

Technology-led comprehensive solutions for every step of the farming lifecycle

Inputs

Machines

Advisory

Markets

Finance

Social

Inputs

By leveraging our deep partnerships in the agricultural industry, nurture.farm is bringing essential and high-quality farming inputs such as seeds, nutrients and disease management products to distributors and farmers around the globe at the best prices.

Machines

While advanced farming infrastructure and mechanization are accessible for large farms in developed economies, many small farms around the world haven’t been able to afford or deploy such capabilities easily for their needs. By using technology and a shared economy paradigm, nurture.farm brings advanced machines to help the small farmers, truly helping them in their crop management lifecycle and drive higher yields and incomes.

Advisory

With timely advice tailored to each farm and at every stage of the farming lifecycle, nurture.farm is removing the information disparity between small farmers and industrial farmers. By combining insights across crop science, real-time crop monitoring, market pulse and domain expertise, we are helping farmers make optimal decisions about managing their business.

Markets

Small farmers often lack information on the best markets to buy agricultural input products from or sell their products to. Post-harvest, small farmers also go through significant effort and costs to store and transport their outputs. Through end-to-end digitization of crop lifecycle and traceability of supply chains, nurture.farm is building efficient market linkages, bringing transparency, affordability and convenience to the farmer.

Finance

Unorganized farming suffers from lack of access to formal credit and insurance, largely due to unorganized lending markets and absence of the right information. By digitizing farmers’ crop lifecycles, nurture.farm is bridging the information gap, and making formal financial instruments available to this sector.

Social

Grassroots investments in transforming the quality of how education, healthcare and financial literacy is delivered in rural farming communities are key to a sustainable farming ecosystem across multiple generations. nurture.farm is actively involved in partnering with governments and enterprises, to bring technology-backed integrated social welfare solutions to farming communities.

Testimonials

I've been able to improve my farm productivity by 30% and save money on labor and chemicals, by leveraging nurture.farm's spraying services for my wheat farm

Om Prakash

Haryana, India

Through access to high quality products like Zeba via nurture.farm's services, I've been able to get remarkable mustard yield in the first year itself from my 2-acre plot which was barren the previous 40 years

Rajender Pooniya

Haryana, India

The nurture.farm mobile app provides useful weather information and advisory related to my farm, and also gives me a great opportunity to earn points on my product purchases

Praveen Rajpurohit

Gujarat, India

Join Us

We are a customer-obsessed and technology-led organization, that enables employees to create products and services that transform the lives of millions of farmers and build stronger food systems for the planet. We aspire to create a happy and productive workplace for our employees, that embodies respect, transparency and egalitarian decision-making in every part of the organization.

Our team has extensive and diverse experiences in food systems, agronomy, supply chains, logistics, procurement, technology and consumer products at companies like Zomato, Ola, GoJek, Agrostar, Olam, Google, Yahoo, Flipkart, Oyo, Facebook and Swiggy.

If you’re passionate about our mission, and looking for that place which will value your experience, desire to learn and curiosity, then let’s get to know each other!

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