In a world of “for profits” and “not
for profits” we work “for the
benefit” of the whole ecosystem

The farmers are the original entrepreneurs, but they lack the support of an organised, robust ecosystem.

There are thriving ecosystems for entrepreneurs in various sectors around the world, that provide access to the best of talent, working capital, and resources. Unfortunately farmers can only rely on word of mouth when it comes to trying out new crops, rotation, soil techniques. They lack access to timely and reliable information; scientific advice and mechanization; crop insurance and health insurance, even though they are at the mercy of weather conditions and endure dire risk of plant disease. So much so that they do not have the luxury to think long term: “How will my decision today, impact my soil’s health 5 years from now?” , “Will I or my next of kin continue farming 20 years later, will my land then be able to yield?”,
“How does my stubble burning affect other regions?”.

At nurture.farm, we have come together with the firm belief that we can’t look at these challenges in isolation. Risk, uncertainty, longevity of farm health, farmer prosperity and many more factors need to be understood at an ecosystem level. We need to connect the dots and create holistic, full-stack solutions at every stage of the crop cycle. Only then can we nurture a sustainable ecosystem that creates a resilient farmer.

Agriculture, as a viable means of livelihood, is under grave threat!

Our current food systems are failing. Farmers and growers face ever increasing costs while their earnings decrease. As labour wages go up, it is imperative to bring in modern mechanisation, boost yield, land productivity, human productivity and return on the farmer’s investment (ROI). At the same time we have to be cognisant about declining soil quality and water availability. This means we have to work hard on both fronts: rewarding in the present and sustaining for the future.

What we want to do about this

Our vision is to turn agriculture into a viable, economically successful, long-term, sustainable endeavour for farmers.

Why this should matter to you, us and the rest of the world

This is not just the farming community’s problem. With more and more farmers giving up agriculture, global food security is at stake.

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Our mission

Making agriculture simple, profitable and sustainable for
generations to come through technology-led solutions

Improve the quality of life and foster the growth of a resilient farmer by nurturing a sustainable ecosystem that solves problems holistically

Provide timely scientific information at every stage of the crop cycle

Present guided interventions at the optimum time so as to only do what’s required without wasting effort in unnecessary, costly and pollution-causing scheduled practices

Bring in transparency and traceability of authentic products so that farmers, retailers and traders are never deceived

Supply convenient, effective, environmentally sustainable, professional services in spraying and other methods

Establish trust and deliver economic outcomes to current farmers, so as to inspire those who have left, to return to agriculture with confidence

The Team

At nurture.farm, our collective experience of building technology at scale, powering logistics, food systems, mobility and agriculture companies globally allows us to combine cross-domain principles and build agricultural solutions that are scalable, sustainable and valuable to all stakeholders.

Contact Us

We’d love to hear from you. Please write to
us and we’ll reach out to you.

For Press – pr@nurture.farm
For General Inquiries – info@nurture.farm

Founded in 1969, at the dawn of India’s green revolution, the UPL Group brings together five decades of scientific agricultural know-how to nurture.farm. Today, UPL is present in over 120 countries. The group has established strong national and international government relationships as well as a wide network of corporate partners and enablers across the world. UPL is committed to borderless, interoperable and sustainable

Founded in 1969, at the dawn of India’s green revolution, the UPL Group brings together five decades of scientific agricultural know-how to nurture.farm. Today, UPL is present in over 120 countries. The group has established strong national and international government relationships as well as a wide network of corporate partners and enablers across the world. UPL is committed to borderless, interoperable and sustainable agricultural solutions. We call it OpenAg. nurture.farm is a wholly owned subsidiary of the UPL Group. The UPL Group’s expertise and commitment energises us to work towards the audacious dream of making sustainable agriculture a global reality. Visit the UPL website to learn more.

agricultural solutions. We call it OpenAg. nurture.farm is a wholly owned subsidiary of the UPL Group. The UPL Group’s expertise and commitment energises us to work towards the audacious dream of making sustainable agriculture a global reality. Visit the UPL website to learn more.