We exist to make agriculture
ecosystem sustainable & viable

For centuries agriculture remained the centrepiece of our sustenance, our economies, and for the millions of lives across the globe. However, all of it is about to change. Over the last few decades, farming productivity has gone down by 21%, soil health has been degrading at an alarming pace, world population has doubled from 3 billion to 7.5 billion and is set to touch 10 billion by 2050. Of the 570 million farms worldwide, 470 million farms are owned by smallholders who continue to live on marginal income.

Agriculture is responsible for 70% of freshwater withdrawals across the globe (Source: McKinsey)

Due to natural disasters, developing economies recorded over 108 billion USD in damaged or lost crop and livestock production

Agriculture including animal husbandry contribute to 45% of CH4 & 80% of N2O emissions (Source: McKinsey)

Agriculture accounts for 20% of the world's GHG emissions (Source: McKinsey)

40% of the Earth’s terrestrial land mass (non ice) is under agriculture (Source: FAO)

1/3rd of the world's soil is moderately or highly degraded

“Agriculture needs a metamorphosis, and it needs it now."

What do we do?

nurture.sustain helps you grow more with less. We work with growers, government organisations, development agencies, enterprises and the farming community to develop, educate, advocate and implement sustainable farming practices and help them source, grow, and cultivate sustainable, safe, and quality produce. Our programs help reduce GHG emissions & water consumption, improve yields, deliver value for growers, and make agriculture climate-smart.

Macro - Economic Challenges to Sustainability

Access and understanding of sustainable practices
2/3rd of the growers have no awareness around the sustainability practices & its benefits
Unavailability of a common architecture or a sustainable framework to follow.
Localization & implementation of sustainable farming practices
Complex sustainability processes & detailed package of practice leads to poor adoption and heavy costs
Sustainability protocols don’t account for crop & regional nuances
Monitoring, Verification & Evaluation of these sustainable farming practices
Carbon offset programs are run as projects i.e. for each project is a rediscovery of protocols
Manual processes pending digitisation

Our Programs

Crop Residue Management

Our Crop Residue Management program focuses on eliminating stubble burning across India by offering an alternative solution to the farmers that's eco-friendly, quick & cost-efficient. We seek to deliver improved soil health, better yields, reduced GHG emissions, and promise breathable quality air for all through our Crop Residue Program.

Shift to sustainable Practices

he label is a mark of trust, transparency, and sustainability.

Our Green label is a step towards building a community of farmers, growers, cultivators, and enterprises dedicated to growing responsibly, delivering quality, producing, sourcing sustainably and reducing scope 3 emissions.

Carbon Credits rewards

Our Sustainability Practice Initiative focuses on driving SRPs within the paddy farming community by leveraging AWD/DSR techniques. By implementing these practices, we have delivered better yield quality of rice, shorter crop cycles, reduced water consumption, mitigated methane emissions, and improved soil health across multiple states. We aim to touch 50% of rice cultivators across India in the next five years.

The Green Label Initiative

We kickstarted the carbon project across multiple locations to reduce carbon emissions by implementing sustainable agricultural practices and carbon sequestration. We are the first organization to forward sell 20,000 potential agri-related carbon credits in India. Through "The Carbon Project", we aim to generate 1 Million carbon credits in the next five years.

nurture.sustain’s promise

Sustainable Sourcing

Reduced Scope 3 Emissions

Implementation of Package of Practice

Reduction in GHG Emissions

Verification of Protocols

Sustainable sourcing

Optimized Input, Water & Energy Usage

Sustainable sourcing


Sustainable sourcing

Carbon Credits

Sustainable sourcing

How do we help various organisations?

Government Organizations & Development Agencies

We work with Development Agencies & Government organisations at the grassroot level to propagate climate smart farming practices, build farmer resilience, and drive financial inclusion.

Our Services:

• Traceability
• Market linkages
• Project Development & Implementation
• Capacity building
• Supply chain sustainability
• Implementation of POPs
• Green labeling
• Farmer Training & Advisory
• Crop Residue Management

Food Processing & Contract Farming Companies

We work with CPG & Contract farming companies to help them deliver quality produce, meet certification standards, grow & source sustainably, and reduce their scope 3 emissions.

Our Services:

• Implementation of Crop Specific practices for Rice, Groundnut, Sugarcane etc
• Crop protection & Personal Cover programs for farmers
• Responsible & Sustainable Sourcing
• Market linkages services
• Supply Chain Traceabilit
• Carbon Trading

Pilots & Success Stories

World’s Largest Stubble Burning Program

Paddy farmers across north of India rush to clean up the crop residue left behind after Kharif as they plan for the Rabi season. Every year, they burn the crop residue (stubble) leading to increased pollution, poor air quality, and increased GHG Emissions. Stubble burning also causes soil degradation, dips in farm productivity and other ecological problems.

Key Challenges:

  • Offer a cost efficient solution to manage crop residue.
  • Environment friendly solution
  • Educate farmers about the benefits of not burning the stubble.

Sustainable Rice Practices Program

The Sustainable Rice Paradox: India is the second largest producer and consumer of rice in the world after China and accounts for 21 percent of the world’s total rice production.

Key Challenges:

  • Rice cultivation requires a ton of water consumption
  • Paddy cultivation contributes to 2.1 GtCO2 eq
  • Field size is around one hectare only

Sugarcane Sustainability Program

Sugarcane, like paddy is a water intensive crop. Farmers use flood or furrow irrigation methods which consumes a lot of water. The excess water leaches below the root zone along with the fertilizer & chemical inputs, which increases the cost of cultivation. The farmer is not aware of the best cultivation and preventive pest & Disease management practices, hence the yield of most of the farmers is less than 40t/acre.

Experience our impact

Keep your
sustainability vows.

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Come join us on March 26, 2022 to learn how design and research can play a role in transforming agriculture globally and bring human-centered experiences to the agricultural community.

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